A New Mark for Confidential

Today we are sunsetting the moon and shipping a new logo.

The moon was a placeholder. An emoji. The fastest way to ship a mark, and it fit our old name, Lunal.

Now we are Confidential. The moon needed an upgrade.

Our new logo is a redacted bar inside square brackets. [███]

You can read it in a few different ways, all valid.

As a glyph. Redacted text inside brackets implies something is there but you cannot see it. Not deleted but private. Present, in use, deliberately withheld from view. That is confidential computing in one image.

As code. Square brackets index into memory. The thing inside is a buffer. The bar is its contents. A buffer whose contents are opaque to everything outside it is a TEE. The logo is a picture of protected memory.

As text. It is typeable. [███] renders in a terminal, a commit message, a Slack channel, a CLI prompt. Most logos die the moment they leave the brand folder. This one survives in plaintext. Grep-able. Whiteboard-able. Degrades to ASCII without losing meaning.

It is not a padlock. It is not a shield. It is not a vault. Every other company in security reaches for those. They all mean: trust us, we will protect you. Ours is different. The contents are not protected by us. The contents are cryptographically unreachable.

That is the entire point of hardware-enforced confidential computing, and now it is the logo.